Prospect
In business, a "prospect" refers to a potential customer who has shown interest in a company's offerings and is likely to convert into a paying client. Effective management of prospects is crucial, as it prevents them from straying from the sales funnel and ensures they remain engaged. Similarly, in recruitment and strategic planning, prospects can include potential candidates or partnership opportunities, where it is essential to prevent them from retreating due to delays or poor engagement. Properly identifying and nurturing prospects can significantly enhance a company’s chances of achieving its growth and success goals.