Cash cow
"Cash cow" is a colloquial term often used in business to refer to a product, service, or investment that consistently generates significant profits with minimal effort or investment required. This term derives from the metaphor of a cow that produces abundant milk, symbolizing a reliable source of income. Typically, a cash cow represents an established and mature asset within a company's portfolio, characterized by stable demand, low operating costs, and high profit margins. These assets often generate surplus cash flow, which can be reinvested into other areas of the business or distributed to shareholders as dividends.
Furthermore, the concept of a cash cow is central to portfolio management and strategic planning, as businesses seek to maximize returns on their investments while minimizing risks. Identifying and nurturing cash cows can contribute to long-term financial stability and growth, providing a steady stream of income to support innovation, expansion, and diversification efforts. However, it's important for businesses to continually monitor and adapt their strategies to sustain the profitability of their cash cows in dynamic and competitive markets.