Grip the market reins
The idiom “grip the market reins” is a figurative expression that originates from the world of horse riding and refers to taking control or having a strong influence over a particular market or industry. In horse riding, the reins are the straps attached to a horse’s bridle that a rider uses to control the horse’s direction and speed. When someone “grips the market reins,” it means they are in a position of power or authority within a specific market, guiding and directing its movements much like a rider controls a horse with the reins.
This idiom is commonly used in business and finance contexts to describe a person, company, or entity that has a significant influence over a market, often leading or dominating it. When someone or a company “grips the market reins,” they are typically seen as the leader or key player in that industry, making important decisions that impact the market as a whole. This control can come from various factors such as market share, innovative products or services, strategic partnerships, or strong brand recognition.