Grip the market reins

Grip the market reins

Definition
Grip the Market Reins
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The idiom “grip the market reins” is a figurative expression that originates from the world of horse riding and refers to taking control or having a strong influence over a particular market or industry. In horse riding, the reins are the straps attached to a horse’s bridle that a rider uses to control the horse’s direction and speed. When someone “grips the market reins,” it means they are in a position of power or authority within a specific market, guiding and directing its movements much like a rider controls a horse with the reins.

This idiom is commonly used in business and finance contexts to describe a person, company, or entity that has a significant influence over a market, often leading or dominating it. When someone or a company “grips the market reins,” they are typically seen as the leader or key player in that industry, making important decisions that impact the market as a whole. This control can come from various factors such as market share, innovative products or services, strategic partnerships, or strong brand recognition.

 

Example sentences
After the merger, the company was able to grip the market reins in the automotive sector, becoming the dominant player.
The tech giant firmly grips the market reins in the smartphone industry, setting trends and shaping consumer preferences.
The fashion designer’s innovative designs allowed her to grip the market reins, influencing the latest trends.
The pharmaceutical company’s breakthrough drug enabled them to grip the market reins in the healthcare industry.
By offering top-notch customer service, the airline company managed to grip the market reins in the travel industry.