Keep it under wraps

Keep it under wraps

Definition
Keep it under wraps
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"Keep it under wraps" is an idiom meaning to keep something secret or confidential. It implies the need to conceal information or activities from others, typically to avoid unwanted attention, speculation, or consequences. When someone says, "Let's keep it under wraps," they're suggesting discretion and caution, urging others not to disclose certain details or plans.

This phrase originates from the idea of wrapping something securely to prevent it from being seen or discovered. It often implies a sense of urgency or importance in maintaining confidentiality. Whether it's a surprise party, a sensitive business deal, or personal information, keeping things under wraps suggests a deliberate effort to control who has access to specific knowledge. It underscores the importance of trust and the need for discretion in various contexts, from casual conversations to high-stakes situations.

Example sentences
The company's financial struggles were kept under wraps to maintain investor confidence.
The team kept their innovative project under wraps to avoid competitors stealing their ideas.
The government kept the military operation under wraps to maintain national security.
The company decided to keep the new product launch under wraps until the official announcement.
The team captain urged everyone to keep the game plan under wraps until the match day.